[测试案例]Strategic Reorientation of Xgimi Technology
案例编号：
ND20241010145035-9086398
被浏览次数：
32
案例名称：
[测试案例]Strategic Reorientation of Xgimi Technology
译名：
-
案例作者：
贾宁 ，唐雪松，李彦， 李晓辉
作者单位：
北京电力研究院
译者：
-
案例企业：
某某科技公司
行业：
能源业
学科领域：
创业与创新
规模：
大型
案例语种：
英文
案例类型：
决策型
中文关键词：
-
英文关键词：
Strategy & ExecutionStrategy,Reorientation,DifferentiationCompetitionFinancial,Analysis
中文摘要：
-
英文摘要：
Focusing on the field of intelligent projection, Xgimi built a strategic development model with the whole machine, algorithm, and software system at the core. It creatively integrated projection, audio, and an intelligent system, thus becoming a leading enterprise in the domestic projection devices industry. In the development process, Xgimi faced the challenge of deciding whether to switch from cost-effective competition to differentiation competition. This necessitated a comprehensive analysis, considering factors such as the target customers, the company’s ability to meet customer needs, competitive products or substitutes, competitors, differences between them, competitors’ reactions, Xgimi’s core competencies, and whether it had sufficient resources to drive the switch in the strategic direction (including price adjustment). This case provides an example of a transition from low-end to high-end product competition for a firm in an emerging market or a developing country. It also exemplifies a firm’s commitment to technology and innovation-driven growth.
适用对象：
硕士,MBA
编写方式：
二手数据
开发时间：
2021
入库时间：
2024-10-10
索要案例使用说明：