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Chinese Firms Going Global: How to Choose a Market?

Chinese Firms Going Global: How to Choose a Market?

Speaker:  Professor Zhangyue Zhou, James Cook University

Time:     Saturday 18:30-20:30, October 22nd, 2016

Language:English

Location:Auditorium 109, CEM Building, CAU

 

Introduction

Expanding into a foreign market is very exciting but also very challenging. Many new parameters have to be taken into consideration for successful expansion. The foremost important first step towards successful expansion is the analysis of foreign markets. Key elements of a foreign market analysis are addressed in this presentation, with a focus on how to make use of available data and information to facilitate such an analysis. 

Dr. Zhangyue Zhou grew up in Yangzhou, Jiangsu. After gaining his bachelor degree from Nanjing Agricultural University, Dr. Zhou worked at the Chinese Academy of Agricultural Sciences in Beijing. Dr. Zhou obtained his master of economics degree from the University of New England in Armidale in Australia. His PhD study was carried out at Griffith University in Australia. Presently Dr. Zhou is working at the College of Business of James Cook University. He is also the Director of the Centre for AusAsia Business Studies (CABS) at JCU.  

James Cook University(JCU)is one of the world's leading institutions focusing on the tropic. Its unique location enables students from Australia and overseas to study in a diverse physical environment unparalleled by any university in the world. The University conducts nationally significant and internationally recognized research in areas such as marine sciences, biodiversity, tropical ecology and environments, global warming, tourism, and tropical medicine and public health care in under-served populations.


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